2017 Optimize Polar Plunge

What is it?

Its an event we host every year that gets the community together for an awesome half day event with 100% of the profits donated to the Leukemia & Lymphoma Society of Canada support their research in the ongoing effort to beat cancer for good.

Cold therapy has been proven to have massive mental and physical benefits for the human body but it requires some serious motivation to dunk yourself into a pool of ice cold water. Its something everyone has the ability to do and its for a great cause.



When: September 30th form 10am – 2pm

Where: 3771 Spratt Road Urbandale plaza in the Optimize parking lot

Cost: Minimum $10 donation gets you a 10 minute time slot to get into the cold pool and join the fun

Sign up by backing our kickstarter campaign found by clicking this link:


Hope to see you there

Optimize Team

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